Tradeshow producers must keep the event relevant and important to exhibitors and attendees. With all the marketing opportunities for exhibitors and sources of information for buyers making your event a "must attend" show is critical. Here are a few ideas for show managers...

How happy are your exhibitors?

• Is it easy to do business with you?
• Does the show proactively help exhibitors find the buyers they want to see?
• When was the last time your sales team really spoke with exhibitors to learn about their sales and product launch needs for the upcoming year?

Are your attendees committed to your show?

• How often do your attendees visit your show?
• Are they spending more or less time?
• How does the "buying power" of attendees compare with last year?
• Is it easy to register, purchase conferences and plan travel?
• When was the last time you conducted buyer research? 
• Besides your event, what others do key buyers attend?

To get better results from your tradeshows--contact us:

Howard Friedman

howard@hftradeshow.com

 

                      

                                                   

 

 

 

 

 

 

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