Getting the most from face-to-face marketing & TRADE SHOWS

 

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For Trade Show Organizers

  • Analyze market gaps
  • Conduct primary and online research for new show concepts
  • Conduct primary research with exhibitors and attendees to validate interest and intent to participate
  • Identify event positioning
  • Collaborate with prospective partners to generate support and leverage co-marketing
  • Project manage new event launch to complement your team and reduce their distraction from ongoing business management



For media organizations that want to expand into events

  • Collaborate on ways to best leverage your existing content, relationships and data assets
  • Discuss methods to garner support from industry stakeholders
  • Conduct primary and online research for new show concepts
  • Conduct primary research with advertisers and readers to validate interest and intent to participate
  • Identify event positioning
  • Collaborate with prospective partners to generate support and leverage co-marketing
  • Project manage new event launch to complement your team and reduce their distraction from ongoing business management


CLIENT AND PROJECT LIST (A SAMPLE OF CURRENT OR FORMER CLIENTS)


Client typeAssignment/result
International trade associationQuantify opportunity for expansion of trade show. Assisted with market positioning. Successful launch of $1 million new trade show pavilion.
B2B media organization with declining trade showIdentified primary factors for exhibitor dissatisfaction (not enough qualified attendees). Modified conference content to attract more qualified buyers. Registration increased by 40% and revenues increased 20%.
International trade show organizerIncrease attendance by building strategic alliances with important trade groups. Delivered 35 agreements with 18 months.
Trade show organizerVia customer research, identified and quantified new product launch. Developed $750,000 launch that delivered 3x budgeted profits.
Trade show organizer

Launched new trade show launch that delivered 158% of revenue goal. Built alliances with influential trade association and media outreach.


Media organizationAssisted launch trade show. Identified sales strategy. Assisted development of sales materials, floor plan, booth contract.