Howard Friedman Trade Show Consulting
Getting the most from face-to-face marketing & TRADE SHOWS
|International trade association||Quantify opportunity for expansion of trade show. Assisted with market positioning. Successful launch of $1 million new trade show pavilion.|
|B2B media organization with declining trade show||Identified primary factors for exhibitor dissatisfaction (not enough qualified attendees). Modified conference content to attract more qualified buyers. Registration increased by 40% and revenues increased 20%.|
|International trade show organizer||Increase attendance by building strategic alliances with important trade groups. Delivered 35 agreements with 18 months.|
|Trade show organizer||Via customer research, identified and quantified new product launch. Developed $750,000 launch that delivered 3x budgeted profits.|
|Trade show organizer|
Launched new trade show launch that delivered 158% of revenue goal. Built alliances with influential trade association and media outreach.
|Media organization||Assisted launch trade show. Identified sales strategy. Assisted development of sales materials, floor plan, booth contract.|
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