Howard Friedman is the President of Howard Friedman Associates, a marketing strategy and business development consultancy for tradeshow producers, exhibitors and attendees. His expertise spans 20 years as a Group Show Director at VNU (Nielsen) Expo, Vice President at Reed Exhibitions, as a consultant for tradeshow organizers and for those who rely on face-to-face marketing as exhibitors. 

For event producers, he develops tradeshow marketing strategies, conducts market research/industry assessments, re-positions/re-invigorates mature tradeshow events, identifies/creates alliances & partnerships, helps associations increase the scope of their tradeshows and provided tactical marketing insight that meets exhibitor clients' objectives.

For Exhibitors, he conducts audits of objectives versus execution to align strategic and tactics. He also assists exhibitors to select new tradeshows and events that are aligned with marketing and business development strategies.

For Attendees, he devised easy-to-use guides for getting the most from investment of time and travel expense.

Clients include: 1105 Media, Abilities Expo, Bizy, BPA, Creative Talent Animation Expo, Homeland Defense Journal, International Housewares Association, Momentum Worldwide (IPG), Nobel Biocare, Primedia / Penton, Packaging Machinery Manufacturers Institute, Reed Exhibitions, Rising Tide Consulting, Ryan Partnership, Shomex Productions, Slack Barshinger, Transworld Expo, World Shoe Association.

Sector expertise: Howard has sector expertise in retailing, manufacturing, packaging, RFID & automatic identification, supply chain, beverages, financial services, dental, veterinary, medical devices and travel & tourism.

Contact Howard at howard@hftradeshow.com or 818-665.6180

References: tradeshow, marketing, strategy, business development, exhibitor, attendee, convention, event, association, tradeshows

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