Howard Friedman is the President of Howard Friedman Associates, a marketing strategy and business development consultancy for tradeshow producers, exhibitors and attendees. His expertise spans 17 years as a Group Show Director at VNU (Nielsen) Expo, Vice President at Reed Exhibitions and as a consultant for those who rely on face-to-face marketing. 

For event producers, he developed tradeshow marketing strategies, conducted market research/industry assessments, repositioned/re-invigorated mature events, identified/created alliances & partnerships and provided tactical marketing insight that meets exhibitor clients' objectives.

For Exhibitors, he conducted audits of objectives versus execution to align strategic and tactics. 

For Attendees, he devised easy-to-use guides for getting the most from investment of time and travel expense.

Clients include 1105 Media, Abilities Expo, BPA, Creative Talent Animation Expo, Homeland Defense Journal, International Housewares Association, Momentum Worldwide (IPG), Nobel Biocare, Primedia / Penton, Packaging Machinery Manufacturers Institute, Reed Exhibitions, Rising Tide Consulting, Ryan Partnership, Shomex Productions, Slack Barshinger, Transworld Expo, World Shoe Association.

Howard has sector expertise in retailing, manufacturing, packaging, RFID & automatic identification, supply chain, beverages, financial services, dental, medical devices and travel & tourism.

Contact Howard at howard@hftradeshow.com or 818-665.6180

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