Howard Friedman Trade Show Consulting
Getting the most from face-to-face marketing & TRADE SHOWS
Assist sales teams leverage data and apply consultative selling tools / market insights
Assist marketing to present customer data, leverage CRM, and align with sales team.
Collaborate with senior leadership to ensure that event tactics align with strategy
If your team is already stretched before events, provide direct outreach to prospective attendees
Conduct outreach and negotiate mutually beneficial programs with external organizations
Use of external audits provides un-biased review of tradeshow selection and execution to reduce cost and improve ROI
Identify the best places for your experts to speak to generate sales leads and media coverage
Assist senior management to develop tools to present thought leadership that will create lead generation and media coverage
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