Howard Friedman is the President of Howard Friedman Associates, a marketing strategy and business development consultancy for media companies that produce or plan to produce tradeshows. His expertise includes more than 15 years of tradeshow industry expertise as a Group Show Director at VNU Expo, Vice President at Reed Exhibitions and as a consultant. He has developed tradeshow marketing strategies, conducted market research/industry assessments, repositioned/re-invigorated mature events, identified/created alliances & partnerships and provided tactical marketing insight that meets exhibitor clients' objectives.
Our client list includes media companies, marketing agencies, and trade associations: Primedia Business Magazines and Media/Prism B2B (integrated media company), The Packaging Machinery Manufacturers Institute/Pack Expo (large international trade association and tradeshow organizer), BPA (media auditing organization), Reed Exhibitions (international tradeshow organizer), Homeland Defense Journal (integrated media company), IP Events (online conference and virtual tradeshow organizer), Slack Barshinger (full service B2B agency), Ryan Partnership (full service consumer marketing agency), and ExpoMedia (tradeshow industry supplier).
Services For Event Producers--Howard has:
- Turned-around an event that had lost revenue for several years. Sales increased 20% in just 5 months.
- Launched a new event in just 6 months that created $750,000 revenue at (70% profit margin)
- Identified proper positioning for new pavilion for existing show--new pavilion generates multi-million dollars in revenue.
Howard has sector expertise in retailing, manufacturing, packaging, RFID & automatic identification, supply chain, beverages, financial services and travel & tourism. He is a member of International Association of Exhibition Managers (IAEM) and has spoken at American Business Media conferences.
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